Author: Charlotte Francis
A recent report Grants in Australia 2017 - a research study canvassing the views of more than 1,200 grants-seekers as part of a decade-long research project by Our Community’s Innovation Lab - has revealed some interesting findings about grant-making.
One of the more surprising finds is that many applications never get completed, or submitted. In fact, 54 % of respondents confessed to starting but not completing an application, the majority of them from medium and large organisations. And the key reason is that halfway through filling out the form, they discovered that their organisation or project was not eligible.
One of our roles at Strategic Grants is to be the stuck record and repeatedly remind you busy, multi-hat wearing, task-juggling nonprofit folk that it’s vital to not just read but scrutinise a funder’s guidelines, focus areas and eligibility criteria. It’s grant-seeking 101. (Sometimes even the most effective and efficient of us need a pal to remind us to pack an umbrella and cardigan on a rainy day!).
The report also noted that more than a third of grant-seekers found it difficult to establish a meaningful relationship with a grant-maker. Funder engagement is critical to the grant-seeking process. It goes back to that old adage that people give to people not projects. We always recommend phoning the funder before submitting an application as part of the relationship building process. Treating funders with respect and engaging them with your organisation – from the initial submission through to reporting well on successful grants – can make all the difference. I’d like to share a story from one of my clients to demonstrate how this works:
The organisation in question received a donation from a relative of one of their service users via a family-run Private Ancillary Fund (PAF). This donation was acknowledged with a standard template letter and receipt. And that was that. What could they have done better?
A year and a bit later, I suggested that it might be a good idea to show the funder a bit more love by sending a warmer, more personalised letter, informing them how their money had been spent and what current needs were.
Guess what? The funder wrote back saying they had not felt minded to make a repeat donation as the initial acknowledgement was very impersonal and they did not feel valued. But that they were now keen to make another donation. Bingo!
By contrast, another client in receipt of funding from a charitable trust had kept the funder very involved, inviting them to events and presenting a very detailed and thorough acquittal report documenting not just how outcomes were met but also what challenges they encountered along the way. Although this funder does not normally invite new submissions until two years after the final acquittal, they funder was so impressed with this organisation’s performance that they waived the rule and invited them to reapply sooner.
Relationship, Relationship, Relationship!
Author: Kate Sunners
Our research team is noticing an increasing number of grant rounds that are only open for 3-week periods or which state an opening date, and close when they have sufficient applications.
Panic ensues! How can we pull together a project package or plan in that timeframe let alone write the grant application?! In the vein of the ‘stop, drop and roll’ community fire education catchphrase of yore, we’ve developed a catchphrase for you!
Wish, Plan, Communicate! (maybe not so catchy, but useful!)
Having a wishlist of the projects, equipment or capital items you would dearly love funded for the next 6-12 months is the only way to go. “But our projects are responsive” I hear you cry – well that’s awesome, but they’ll need to be planned out and added to your wishlist in just the same way as they arise! Your wishlist might be very dynamic, or you might be seeking funds for similar things each year. It doesn’t matter, just having a wishlist on hand, with each item signed off by your executive/board makes decision making for short lead-time grants a cinch! All you need to do when a three-week closing date pops up on your radar is match which of your projects on your wishlist corresponds most closely with what that funder is wanting to fund. Hooray!
Planning your projects ahead with a lot of the finer details hashed out and documented in a project information template is going to give you a huge advantage when dealing with short-notice grants. You want to make sure you’ve got a budget planned out, a timeline of the activities you’ll need to undertake, the aims and outcomes of the project, information on the need for the project and who it serves, and why your organisation is best placed to undertake it.
You’ve got your wishlist and a couple of really well-planned out projects with enough information on each to have an informed conversation with a funder. A grant round opens with ‘first-in-best-dressed’ as its closing date – what do you do? Read the guidelines, check the eligibility, research the funder, and then call the funder and talk them through the two best projects you see as aligning with their guidelines and mission.
“Which would the trustees be most interested in funding?” you will ask, thinking smugly to yourself how smart you are to have planned ahead so well as to be able to have this conversation the very day the grant round opened. The foundation staff member on the other end of the line will be impressed by the quality of your preparation, understanding and diligence! Hooray!
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Recent blog posts
- Repeat donations: relationships is where it’s at 07-Aug-2017
- How to prepare your nonprofit for the trend of increasingly short grant opening periods 31-Jul-2017
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- Trusting relationships and doing small things in a great way: PNZ Philanthropy Summit 2017 19-May-2017
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- Impact, Inspiration and Investing for the Long term – Collins & Co NFP Conference 31-Mar-2017