Grant strategies to build nonprofit capacity
Author: Dr Karleen Gwinner
The Australia Giving 2019 report is out and features some cool giving trends by Australians last year. So that your not-for-profit can better understand and meet these giving needs here is a snapshot of the top five killer take-home penchants from the report.
68% of Australians give to charities because they CARE about the cause they are giving to and then, they want to HELP people less fortunate than themselves.
Like the rest of the world, Australian donors share a global preference firstly to supporting children (orphans, seriously ill children, children with disabilities), secondly to help the poor, medical research in third and in fourth place (in equal position) giving to aid homelessness and disability.
Debunking the myth that the younger generations are only concerned with themselves, 25 to 34-year-olds were the most likely to give money to support their cause in the last 12 months.
The good news is that Australians believe that charities have a positive influence on their local community and also on Australia as a whole. Transparency in the sector and knowing that the sector is well regulated are joint reasons why people trust in charities and might give more in the coming year.
The sound of kerr-ching ($$) is still the most popular way to give. Australians give using cash, closely followed by giving online with a bank/credit card, and by popping donations in boxes in shops or other public places.
In my opinion, providing more opportunities for community members to give to your charity will help it achieve its mission, and ultimately, allow Australia to function as a better society. At the end of the day, it’s all about adding value to each other.
“Strive not to be a success, but rather to be of value” - Albert Einstein
Author: Charlotte Francis
The fifth annual Collins & Co. Not-for-Profit Conference was held earlier this month, during which I was thrilled to attend and present at. The theme of the conference was ‘Empowerment through Knowledge’ which proved to deliver not only empowerment, but also inspiration.
The day started with an uplifting and emotionally compelling introduction by National Treasure, pharmacist and motivational speaker, Walter Mikac (Walt) - founder of the Alannah and Madeline Foundation.
23 years ago Walt’s two daughters and wife were killed in the horrific massacre at the historic site of Port Arthur in Tasmania. Walt spoke about ‘Resilience for Life’ and ‘how he used the immense grief and challenge he faced to write a letter to then Prime Minister John Howard which served to help shape national uniform gun policy in Australia.
One of Walt’s fundraising tips was to design a program that enables you to offer and sell your Intellectual Property such as the Alannah and Madeline Foundation’s e-Smart program for schools and parents on how to tackle bullying and cyber bullying.
Bianca Crocker of Fish Community Solutions – talked about creating a compelling Case for Support.
Ultimately, organisations need a savvy messaging strategy – the Case for Support document sits at the centre of your fundraising plan – why should people support you? A Case for Support document collates the crucial information and brings consistency to your story; in fact, it can be the foundation of a philanthropic grants program. Some key tips when preparing your Case for Support:
* Distinguish between internal Case for Support and external one – the external to be used on website, newsletters etc
* Present the problem AND the solution
* You can use smaller, more succinct Case for Support documents for different programs.
* Write in present tense.
If you need some help, the team at Strategic Grants can help your organisation prepare a Case for Support - check out our website for further details.
Gary Johns at Australian Charities and Not-for-profits Commission (ACNC) spoke of his plans to build a search function on the ACNC so donors can search for charities in a sector they are interested in – at the moment you have to know the charity’s name. This function will make it easier for donors to find various charities delivering a service in the community they wish to support; it will also capture descriptions of organisations’ programs – using taxonomy of charitable causes.
One of the highlights of the conference, was Master Storyteller, Simon Oats, who shared with delegates the relationship between story-telling and brain chemistry….the neuroscience of storytelling.
Simon spoke of the importance of ‘story-telling’ to nonprofits because it‘s a fundamental cognitive structure we, as humans, use to create memory. It’s important to tell stories in images not concepts. Research has been done by the likes of Paul Zak on changing behaviour by changing brain chemistry (it can be measured) using a combination of both distress (= cortisol) and empathy (= oxytocin)…..a good story needs both!
All up, a fantastic event to connect with nonprofit partners and share learnings in the sector.
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