The Australia Giving 2019 report is out and features some cool giving trends by Australians last year. So that your not-for-profit can better understand and meet these giving needs here is a snapshot of the top five killer take-home penchants from the report.
68% of Australians give to charities because they CARE about the cause they are giving to. They want to HELP people less fortunate than themselves.
Like the rest of the world, Australian donors share a global preference firstly to supporting children (orphans, seriously ill children, children with disabilities). Secondly to help the poor, medical research in third and in fourth place (in equal position) giving to aid homelessness and disability.
Debunking the myth that the younger generations are only concerned with themselves, 25 to 34-year-olds were the most likely to give money to support their cause in the last 12 months.
The good news is that Australians believe that charities have a positive influence on their local community and also on Australia as a whole. Transparency in the sector and knowing that the sector is well regulated are joint reasons why people trust in charities and might give more in the coming year.
The sound of kerr-ching ($$) is still the most popular way to give. Australians give using cash, closely followed by giving online with a bank/credit card, and by popping donations in boxes in shops or other public places.
In my opinion, providing more opportunities for community members to give to your charity will help it achieve its mission, and ultimately, allow Australia to function as a better society. At the end of the day, it’s all about adding value to each other.
“Strive not to be a success, but rather to be of value” – Albert Einstein
Check out the Australia Giving 2019 report