So you are writing your grant application, you’re sailing through the organisation and project questions and feel like it is going ok, then ‘BAM’ up pops this question:

What are the expected outcomes of your project?

Funders asking for outcome information is nothing new, however, based on our experience of critiquing grant applications, it is still one of the most common questions that grant seekers get confused with –  the difference between OUTCOMES with OUTPUTS.

Here is an explanation to help differentiate between an outcome and an output.


Outputs are the activities or services you will provide, deliver, produce, build or do.

As a shortcut to help you remember, it can help to think of this as outputs = activities/services.

For example, delivering a number of products, facilities, training, publications, projects, activities, research or workshops are all outputs.

Some funders ask applicants to break this down further, into activities AND outputs – an example of this could be an activity of delivering counselling sessions and the output would be 10 people receive counselling.


Outcomes are the specific changes that result from your project.

It can help to think of it as outcomes = results/changes.

For example, improved health, new skills or more confidence are all outcomes. Use words of change, such as: ‘more’, ‘better’, ‘less’ or ‘improved’. Also remember to link your outcomes back to your responses about why your project is needed.

Depending on your project, outcomes can occur at different levels of the community – some examples….

Individuals & families: Fathers improve their parenting skills resulting in stronger family relationships

Communities: Fewer young people involved in criminal or anti-social behaviour as a result of participating in a range of positive activities

Organisations: Charities have greater skills and capacity to meet local needs

Systems & structures: Decrease in congestion city-wide from an increase in cycle routes. (1#)

Let’s use the analogy of baking a cake to better explain – check out the image below (2#)

Ruth Blog Feb outcomesinfographicfinal

Why is the outcome question so important?
Funders often ask this question because it demonstrates that the organisation has identified the need, how to meet that need, and what your program hopes to achieve for the end beneficiaries. It also helps funders to quickly understand and assess the program; and gives the funder and organisation an agreed framework to monitor progress if the project is funded. In short, it helps you to focus on what the program strives to achieve and explain to the funder why your project should be funded.

Ruth Blog impactoutputoutcome Image

People often confuse outputs and outcomes, but the examples above will help you differentiate between the two and be better informed to respond to the question in future applications.

If you would like grant writing or critiquing support, be sure to contact us.


1# Big Lottery Fund – archives

2# National Lottery Community Fund Scotland blog